1.9K views Apr 2009
A motivational speaker criticizes cheap business cards and shows off his costly custom card, explaining how its design promotes the results he guarantees.
0:00 A business card. Don't let that be your apprehension. 0:07 Don't let not having the tools be your trepidation. These are the gift, the prize. 0:14 You don't spend the money until you've made the money, and then you only spend a percentage of it, and you buy the best quality you can buy. 0:21 You see that business card? Cheap. Strathmore stock. 60 pound. 0:27 Holds a crease. Can you tear it? Absolutely. Looks like crap? 0:33 It is crap. It's the same size of every other business card in my hand that you guys just gave me. 0:38 These aren't even your cards. That card looks like crap too. 0:41 One color. Nothing special about it. Let me see, what's it say on it? 0:45 Name of the company in Atlanta. It's an agency. This guy's a 0:51 CSO, Chief Strategic Officer. Wow, I'm impressed. So what? 0:56 He's an officer. I know companies that are worth 10,000 dollars a year, and the guy's a CEO. 1:02 I will never make a criticism if I don't have a resolution. 1:08 You see that card? 1:10 This is the most impressive business card I've ever seen. It's mine. 1:15 It took me 25 years to design this. This card is expensive, about 4 dollars a card because of the stock. 1:24 It doesn't fit in a Rolodex because it doesn't belong in a Rolodex. 1:29 It's the kind of thing where your card should be so good that even if they don't like you, they won't throw it out because it demonstrates incredible marketing capability. 1:41 Life is not about being liked, it's about being effective. My card is die cut. 1:47 My card is foil stamped. My card is embossed. Crowds guaranteed. 1:53 You're kidding. My card, instead of telling you that I'm a CEO, because who cares about my title, tells you about the result I generate. 2:02 I build crowds, guaranteed. What do you do guaranteed? 
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