1.9K views Dec 2008
Two ad executives compete over a deliberately offensive campaign for a critical George W. Bush biography, including a wildly tacky patriotic T-shirt design.
Show transcript0:01 Previously on Ad Guys. 0:02 That was the finest presentation I have ever seen. 0:05 A VP position has opened up. 0:07 Richards is totally riding on my coattail. 0:09 Of course, the VP position will require you to move up to Yukon. 0:12 It's Canada, only worse. 0:14 I'm going to create the worst ad campaign the world has ever seen. 0:18 Oh my God, bring it. 0:31 Boom, George W. Bush kicking Chuck Norris's ass. 0:34 Of course, if that's not really your thing, there's always Mount Bushmore. 0:38 That was my idea. 0:40 Ah, but what about the chart of man? George W. Bush further evolved than both humans and robots. 0:45 Now hold on a minute. We're trying to market a scathing, tell-all biography of President Bush. 0:50 I don't think the client's going to go for this sort of thing. 0:51 What, this sort of stuff? 0:54 Gentlemen, the title of the book is Confounder in Chief. It's extremely critical of Bush's presidency. 0:59 Oh, really? Silly me. Should have done my job. 1:02 Your presentation starts in 2 minutes. You're just going to have to spin it. 1:05 Yes, sir. 1:06 Certainly, sir. 1:07 Gentlemen, this publishing company is a very important client to this firm. 1:13 I am very disappointed in your work. 1:17 Out of curiosity, sir, whose work would you say disappoints you the most? 1:27 We'll be ready for you any minute now. 1:28 Wonderful. 1:30 Johnson, I'm going to give you the opportunity to throw in the towel now. 1:35 Lose with dignity. 1:36 I'm in it to win it, Richards. 1:37 All right, because it's going to get ugly. 1:39 How ugly? 1:39 Willem Dafoe ugly. 1:41 I'll take my chances. 1:42 All right, don't say I didn't warn you. Johnson, I give you 1:48 my secret weapon. I'm not wearing my jacket into that conference room. 1:52 Instead, I'll be offending the client's sensibilities with this little gem. 1:58 It's pretty good. 2:00 Pretty good? 2:01 Seems like your standard flagrantly patriotic bald eagle on white design. 2:04 No, no, it's so much tackier than that. Here, look closer. Here you have a poorly drawn bald eagle clutching a Bible in a wing, a gun in the other wing, wearing a beer helmet. 2:16 In his talons, the head of Osama bin Laden. What should be negative space has been cluttered with apple pie, Mount Bushmore, and the Statue of Liberty flipping the bird to incoming immigrants. 2:27 Top it off with a petty, unsolicited attack on France, and slap it all on an American flag motif. 2:33 I've created a shirt so tacky Walmart wouldn't carry it, and all you can say is pretty good? 2:40 All right, it's good. Pretty damn good. But it's not great. 2:48 What up, f***ers? 2:51 Oh my goodness. 2:53 Ah!